ATTRIBUTEYour ad platforms
are lying.
Here's the math.
Multi-touch attribution that traces every dollar back to the touchpoint that actually moved the needle — not what Google claims.
Budget recovered for clients
Accounts audited
Average overstatement found
Clients reallocate budget in 30d
The numbers your platforms show you.
The numbers that are actually true.
Same account. Same date range. Same campaigns. Two very different realities. This is a real client snapshot from Q4 2025.
Data from anonymized e-commerce client, $180k/mo ad spend, Nov–Dec 2025. Discrepancy caused by Google's default 30-day click + 1-day view attribution window counting the same conversion multiple times across campaigns.
Three models. Same data.
Wildly different answers.
Last-click crowns branded search. Linear spreads credit evenly and lies equally. Attribute's algorithmic model traces the actual causal path.
| Metric | LEGACYLast-Click | NAIVELinear | VERIFIEDAttribute Algo |
|---|---|---|---|
| Paid Social Attribution | 4.1% | 20.0% | 34.2% |
| Branded Search Attribution | 71.3% | 20.0% | 28.7% |
| Email / CRM Attribution | 0.0% | 20.0% | 19.4% |
| Direct / Dark Social | 24.6% | 20.0% | 11.1% |
| Display Retargeting | 0.0% | 20.0% | 6.6% |
| Total Verified Conversions | 131 | 131 | 131 |
| Modeled CPA (blended) | $22.10 | $90.99 | $90.99 |
| Budget Reallocation Signal | None | Weak | High confidence |
Last-click bias
Branded Search
gets 71% of credit it didn't earn
Linear blindness
Equal credit
ignores actual conversion influence
Attribute accuracy
+178% signal
vs last-click on top-of-funnel channels
Attribute vs. everything else.
Twelve dimensions. No spin.
Hover any competitor column to see where the gaps are. Every cell is sourced from public documentation or direct testing.
| Dimension | THISAttribute | Google Analytics 4 | Triple Whale | Northbeam |
|---|---|---|---|---|
| Data latency | <1 hour | 24–48 hours | 6–12 hours | 4–8 hours |
| Algorithmic multi-touch | ✓ | – | ✓ | ✓ |
| Channel coverage | 12 channels | Google only | 8 channels | 10 channels |
| View-through deduplication | ✓ | – | – | ✓ |
| Offline conversion matching | ✓ | – | – | – |
| Onboarding time | < 2 hours | 3–5 days | 1–2 days | 2–3 days |
| Pricing transparency | Public | Free / GA360 $$$ | Gated | Gated |
| Data export (raw) | ✓ | ✓ | – | – |
| API access | ✓ | ✓ | ✓ | – |
| Cross-device matching | Deterministic | Probabilistic | Probabilistic | Probabilistic |
| CFO-ready reporting | ✓ | – | – | – |
| Free audit tier | ✓ | – | – | – |
Last updated: Feb 2026 · Sources: public docs + internal benchmark testing
※ Competitor data sourced from public documentation, pricing pages, and G2 reviews as of Feb 2026. Channel coverage counts reflect natively supported integrations without custom dev work. Onboarding time based on median customer survey across 200+ implementations.
Stop defending budget
with vibes.
Run a free attribution audit. We'll show you exactly where your ad platforms are inflating numbers — and which channels are actually driving revenue.